The Kenya Power & Lighting is inviting all Kenyans to participate in designing of a new logo.
THE BRIEF
Come up with a modern, customer friendly logo design inspired by our new Vision, Mission and Values statements below:
Vision
To provide world class power that delights our customers
Mission
Powering people for better lives.
Values
Customer First, One Team, Passion, Integrity, Excellence.
The details are as follows...
GENERAL BACKGROUND
In designing of the winning design, the judges will consider the following, among others:
1. Retain KPLC’s blue and yellow colors
2. The Logo should be easy to apply on buildings, stationery, uniforms, advertising and 2D and 3D animation, etc.
3. The logo should be simple (but not simplistic) but eye-catching.
4. The Logo should incorporate both the functional and emotional attributes contained in our new Vision, Mission and Values
5. Please provide a one page creative rationale for each design.
6. The Logo should include the name ‘Kenya Power’
7. All entries should be submitted in A4 size print format and JPEG’s on CD of which all should be in a clearly addressed sealed envelope.
8. Ensure that you include your full names, addresses and other contact details.
SUBMISSION DEADLINE
16th July 2010
For more information go to www.kplc.co.ke
This only goes to show that electricity and technology can't be separated.
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